About
I start from how a brand works, not how it looks. For me an identity is a system: one central idea made visible through type, rhythm and a set of rules that hold together everywhere the brand shows up. A language, not decoration.
Two years ago I thought strong design meant making something look distinctive. I don't think that anymore. The brands that stay with us aren't the ones where every asset is unique, but the ones where every decision comes from the same idea. So I spend less time asking how to make something look different, and more asking what principle should guide the whole thing. For me that's where branding begins.
Working inside an architecture studio sharpened this. Architects don't design objects in isolation; they design the relationships between spaces, constraints and people. I approach identities the same way: every element earns its place by supporting the whole. And a system only holds up if people can use it, not just admire it, so I care as much about how an identity behaves as how it looks.
Away from the screen I follow football and Formula 1, mostly for what sits under the result: the preparation, the teamwork, the right call made under pressure. Probably the same thing that pulls me toward a good system.
Leave behind a brand its team can actually run: one idea, clear rules, one voice on every surface.
What I Do
I work from one central idea outward. Every choice, type, colour, layout, motion, has to earn its place by supporting it. Strategy you can see, not just read.
Identities that hold together across every touchpoint, from the core mark to the system that keeps it consistent.
- — Visual Identity
- — Brand Systems
- — Guidelines
Visual language and creative oversight across campaigns, photography and content, keeping every output on one direction.
- — Creative Concept
- — Visual Storytelling
- — Campaign Direction
Layout systems for print and digital publications, where typography and rhythm carry the narrative from cover to last page.
- — Layout Systems
- — Typography
- — Print & Digital
Interfaces and sites that translate a brand into responsive, motion-aware systems, built and shipped in Framer.
- — UI Design
- — Framer Build
- — Responsive Systems
Motion built from the same system as the rest: logos that assemble by their own construction, loops and reels that move to the brand's rules instead of decorating over them.
- — Logo Animation
- — Brand Motion
- — Video & Reels
Experience
Archea Associati
Brand design for The Bunker Magazine, the editorial project of Archea Associati, an international architecture firm of over 200 architects. I design editorial graphics and social media content on a continuous publication cycle, edit video for digital platforms, and keep the magazine's visual identity consistent across every output.
Galleri Heike Arndt
Exhibition and brand design for an international gallery in Berlin. I designed exhibition graphics, print materials and social content across the full exhibition cycle, including the Scout International Exhibition, working in English within a multicultural team and adapting each output to a different curatorial direction.
Lemons In The Room
Brand identity and narrative direction for Florence Connect, developed as my Communication Design thesis in partnership with the startup. I built the visual identity, the LinkedIn content system and the founder storytelling strategy, translating business positioning into a coherent editorial voice for both the company and its founders.
Freelancer
Independent brand and digital design for clients including Micromec and Stache Studio, covering visual identity, web design and content production. This is where I learned to manage the full arc of a project alone: brief, strategy, design, delivery and client communication.
My Stack
From The People I've Worked With
Frequently Asked Questions
I work close to the people who own the project. I listen first, map the goal, then bring structure and a clear visual direction the whole team can build on. I keep communication transparent and decisions documented, so nobody is guessing.
From brief to delivery. Strategy and positioning, identity and system, then the execution across editorial, web and content. I can own the full arc alone or plug into an existing team as the visual lead.
As a tool for exploration and speed, never as a substitute for direction or craft. Concept, taste and the final decisions stay human. AI helps me move faster through options, not skip the thinking.
Based in Florence and used to working across cultures and time zones. I'm comfortable fully remote, and open to on-site collaboration and relocation for the right project.
Let's build something that lasts!